SHOPIFY SUCCESS Stories
Crafted Experiences
Every project is an invitation to create with care.
Each featured experience reflects the depth of strategy, intention, and design behind The eConscious Blueprint™, tailored for sustainable growth and lasting impact.
ENDLESS SUMMER
A sustainable women’s clothing brand rooted in simplicity, sunshine, and slow fashion.
Industry: Sustainable Apparel
Timeline: 4 Weeks
Project Scope: Strategic replatforming from Squarespace to Shopify, Klaviyo setup, homepage design
The Challenge
Endless Summer had outgrown the limitations of its Squarespace website.
As the brand expanded its seasonal collections and community, it became clear the platform could no longer support its operational or storytelling needs.
Inventory management was clunky, mobile experience lacked polish, and their sustainability narrative was getting lost in a template-heavy layout.
They needed a solution that matched the integrity of their mission — and could evolve alongside them.
The Approach
Using the eConscious Blueprint™, we guided Endless Summer through a thoughtful transition to Shopify, crafting a storefront rooted in both ethics and elegance:
Phase 1: Sustainable Foundations
→ Built on a carbon-neutral tech stack and optimized for accessibility from the ground up.
Phase 2: Conscious Commerce Optimization
→ Designed a homepage experience that prioritized brand storytelling and intuitive browsing. Klaviyo was integrated to lay the groundwork for high-converting, mission-aligned email flows.
Phase 3: Scalable, Sustainable Growth
→ The backend was streamlined to support inventory growth, and the frontend was built to scale — so the brand can grow without sacrificing its ethos.
“Working with Elder & Oak was a breath of fresh air. The process felt grounded and clear from day one. We finally got a site that actually feels like us. Thoughtful, strategic, and so beautifully aligned with our brand.”
Angeline Winters - Owner
The Result
Endless Summer now has a digital flagship store that mirrors the clarity and confidence of its offline presence. Built for conversion, ease, and expansion, the platform invites customers into a sun-drenched, values-aligned journey — from first click to checkout.
WIldflower
A zero-waste denim brand rewriting the narrative around ruggedness, femininity, and conscious fashion.
Industry: Sustainable Denim
Timeline: 4 Weeks
Project Scope: Strategic replatforming from Squarespace to Shopify, Klaviyo setup, site design
The Challenge
Wildflower was growing fast and their digital storefront wasn’t keeping pace.
Built on Squarespace, their original website couldn’t support the demands of a product-based business rooted in sustainability. Inventory limitations, restricted customization, and lack of storytelling space made it difficult to express their unique perspective and values.
They needed a platform that could scale sustainably, and a design that felt just as intentional as the garments they created.
The Approach
Through the eConscious Blueprint™, we delivered a high-converting, high-integrity online experience that aligned seamlessly with Wildflower’s mission:
Phase 1: Sustainable Foundations
→ Migrated to Shopify with a carbon-neutral setup, improving performance, accessibility, and backend structure.
Phase 2: Conscious Commerce Optimization
→ Designed a homepage that balanced grit with grace — highlighting Wildflower’s zero-waste process and product integrity. Klaviyo was integrated to nurture the customer journey and emphasize transparency at every step.
Phase 3: Scalable, Sustainable Growth
→ Equipped the brand with a future-facing platform designed to grow without compromising its ethics, including a flexible backend for inventory expansion and analytics for impact-led decision making.
“We’ve never felt so seen. From our first meeting to the final site, Elder & Oak honored our story, our goals, and our commitment to sustainability. We finally have a digital home that does justice to our denim, and our values.”
Jeni Paulson - Owner
The Result
The new Wildflower site reflects the bold heart of the brand: strong, grounded, and committed to reimagining fashion’s footprint. With a platform that communicates their values and supports their scale, Wildflower is poised to grow — without losing its wild soul.